Google New Area 120
Google has an incubator that develops interesting products, like the new Uptime app, but now it's allowing anyone to test those efforts. Called Area 120, the in-house unit not only developed Uptime but also Advr, an experimental project for advertising in VR. Area 120 began in 2016 as a way for Google to attract talent that likes to think outside the box. It then gives them the opportunity to test new ideas that could eventually become official Google products, or at the very least be integrated into existing products.